Mission
Sideswipe’s mission is to keep American sequential storytelling (panels, art and speech balloons) alive in your phone feed. We build a better webcomic on three pillars:
- Creativity: Freedom of expression, and a dose of positivity, escape and imagination in your daily social media routine.
- Community: Common ground for positive conversations about entertaining, inspiring and aspirational ideas and stories.
- Sustainability: Growing global appreciation for the graphic novel art form, with ethical business practices that are responsible both economically and socially.
Founder/Fanboy
Christian Lambert has been a lifelong fan of comic books. He dreamed of being a writer/artist like John Byrne, Frank Miller or Walter Simonson. That dream of storytelling led him to a career spanning digital content creation, video production and content marketing.
Now he’s returning to his dream of making comics, armed with decades of experience in story structure, digital content production and social media marketing. Every Sideswipe series is created, written and directed by Christian Lambert.

How we make Sideswipe
Christian writes and directs every episode. The art is made with AI tools, used under his art direction, and we share the whole behind-the-scenes process in Inside Sideswipe.